Are You On A Sinking Ship?
LET'S TALK ABOUT “LEAKY BOAT MARKETING”
Have you ever seen a business make a splash with PR/media hits and marketing campaigns only to fade into obscurity a few months later? Have you ever seen an established brand change its messaging or product offerings seemingly overnight? How about getting inundated by ads from a business when you're not the right target audience for the product or service?
Those are examples of what we like to call Leaky Boat Marketing.
Leaky Boat Marketing is when a business focuses on plugging holes in a raft with one-off quick-fix marketing tactics to hide the fact that it is slowly sinking. They are reactive in that moment and ignore the long game.
Instead of looking at their overall marketing and messaging, they think spending a lot of money on ads, rebranding, or doing a big media push will solve their problems (lack of customers, low engagement, etc.). Guess what? Those tactics never work for a business that is already in trouble. If the core problem is ignored then crew members will keep bailing water until the boat/business sinks.
What to know how to avoid Leaky Boat Marketing? Focus on strategy, a solid business plan, and clear messaging. Strategy and a solid business plan are the foundation of any business, and in this case, the frame for a sturdy boat. Now, visualize the sails opening on a boat. The sails are clear messaging. Clear messaging is what propels a brand or business forward.
At Blue Tide Creative, we won't work with a prospective client who wants a lot of media opportunities or ads but lacks a solid foundation. We respect ourselves and our clients and potential clients too much to help them make a big splash only to watch them sink.
Are you concerned about your business plan and marketing strategy? Reach out to us for a marketing audit. We'll ensure that you've built a sturdy ship that will allow you to look ahead to the horizon.
Ready to Uncomplicate Your Marketing? Join Us Virtually on August 30
Join us on August 30 as we kickoff our new series, Uncomplicate Your Marketing. First up, Funnel Fatigue and how to avoid marketing burnout.
Forget what all the marketing gurus say about marketing funnels because it doesn't mean $hit if you're not using them correctly.
If marketing funnels have you confused, annoyed, or unsure whether you need them or not, join Erin Breeden, CEO + Head Mermaid of Blue Tide Creative, for a free hour session where she will explain what funnels are, how to use them, and how to drown out all the hype and misinformation. At the end of the session, you will have a better understanding of funnels, know how to implement them in your business, and, hopefully, feel less stressed about the dreaded marketing F word of funnels.
Unable to make it live? No problem! We'll send you the replay. Register Here to begin your journey to uncomplicate your marketing.
Shop Blue Tide Creative and Support Charity
Thank you to everyone who has supported our inaugural apparel line, the Gold Wave line!!
We still have merchandise available, and we're adding new items on August 28!
Created by artist @prewdeck, 20% of all sales will be donated to the North Carolina Coastal Federation, a nonprofit focused on education, restoration, and protection of the North Carolina coastline.
Need a gift for someone? Want to be stylish and support a great cause? SHOP THE BTC STORE, and let us know what you think!