Why More Brands Should Be Like Birkenstock
Beware of shiny new marketing trends, my friends. We are constantly bombarded with new things businesses should do to innovate, stay competitive, and gain new customers.
Growth is important but not at the expense of alienating your loyal customers/clients, and forgetting your core message may be detrimental to a brand. You don't need to rebrand, rename or refresh (we're looking at you Twitter/X), but you do need to evolve in a way that is true to your mission. Customers want consistency, not confusion and chaos.
BIRKENSTOCK is a lesson for all businesses and brands about staying true to your roots and mission. Throughout the decades, the brand has adapted to changing times and audiences without alienating those who’ve been loyal since its U.S. heyday in the 1960s. They never rebranded and never reinvented themselves. They've added new colors and styles to attract younger audiences but never stopped telling their authentic story and never stopped selling the style that made them popular in the first place. Comfort and quality are still their focus.
Birkenstock is valued at nearly $10 billion, with a possible IPO in September. Oh! And they got a little boost recently from a movie you may have heard of called Barbie.
Ready to Uncomplicate Your Marketing? Join Us Virtually on August 30
Join us on August 30 as we kickoff our new series, Uncomplicate Your Marketing. First up, Funnel Fatigue and how to avoid marketing burnout.
Forget what all the marketing gurus say about marketing funnels because it doesn't mean $hit if you're not using them correctly.
If marketing funnels have you confused, annoyed, or unsure whether you need them or not, join Erin Breeden, CEO + Head Mermaid of Blue Tide Creative, for a free hour session where she will explain what funnels are, how to use them, and how to drown out all the hype and misinformation. At the end of the session, you will have a better understanding of funnels, know how to implement them in your business, and, hopefully, feel less stressed about the dreaded marketing F word of funnels.
Unable to make it live? No problem! We'll send you the replay. Register Here to begin your journey to uncomplicate your marketing.
Shop Blue Tide Creative and Support Charity
Thank you to everyone who has supported our inaugural apparel line, the Gold Wave line!!
We still have merchandise available, we'll be adding new items this month, and we'd love your support to raise more money for a worthy nonprofit.
Created by artist @prewdeck, 20% of all sales will be donated to the North Carolina Coastal Federation, a nonprofit focused on education, restoration, and protection of the North Carolina coastline.
Need a gift for someone? Want to be stylish and support a great cause? SHOP THE BTC STORE, and let us know what you think!